09.21.2020

SMALL AGENCY
MONDAY

On the third Monday of September, recognize a small or independent agency by letting them test their grit.

Get Involved
#SMALLAGENCYMONDAY

Let’s create a movement

As the world emerges from the pandemic, it’s critical that small and independent agencies continue to advance their businesses on behalf of the brands they service.
Why?

SMALLER
IS BETTER

With entrepreneurial minds, creative gumption,
and tough as nails spirit, small and independent agencies are diamonds in a sea of sameness and the “main street” of the advertising ecosystem.
What?

Innovation

Is KING

What if independent advertising and media agencies had the equivalent of Small Business Saturday? It all starts with a brand willing to take a chance on a small shop ready to show their stuff.
When?

the movement
has begun

There are thousands of agencies out there hungry to show what they are made of and what great things they can do for your company. All you need to do is give them a shot.
HOW?

IT’s as Easy as 1-2-Small

Encourage creativity and relationships between big brands, trade press & independent agencies.
1

Get TAlking

Brands, agencies, industry bodies and trade press get out there and start conversations, host events and encourage collaboration to build new relationships.
2

SHOUT IT OUT

Feature the hashtag #SmallAgencyMonday proudly 
in your social feeds and follow and engage with 
Small Agency Monday accounts.
3

CHAMPION WORK

From RFPs to referrals, the more work that gets applauded and creative expertise that gets touted, the more the advertising world will notice the super power that are small agencies.
INDEPENDENT  AGENCY NETWORKS

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About

Small Agency Monday started with an article in Ad Age that asked a simple question—what if independent advertising and media shops had the equivalent of American Express’ Small Business Saturday? Where the sweat equity born from a big idea is more important for a small shop than the Monday morning opening bell.
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