Agency Spotlight

Billups

Billups exists to make out-of-home (OOH) media easily accessible and more accountable by blending art and science to help brands and agencies create powerful visual experiences in the physical world. With presence across 17 U.S. cities and strategic alliances across the globe, Billups thrives on tackling the toughest OOH challenges at scale and with precision. It is the one stop for all OOH needs in planning, buying, printing and measuring traditional, digital and programmatic OOH.

What is your Secret Sauce?

Billups builds smarter out-of-home advertising campaigns through data-driven, patented scientific solutions to solve for outcomes. Its strategic approach determines OOH placements with the highest likelihood to affect business outcomes based on where an addressable audience lives, works, and moves around a market; then selecting and measuring interception points based on exposure, cost and engagement.

What are you awesome at?

As the only independent, privately-held U.S. OOH media organization with an in-house data science team, Billups combines the investment clout of a holding company with the strategic insight of a communications planning firm so that together it can deliver amazing services and solutions for its clients.

What's a recent success story?

When creative, media and data science come together in strategic harmony, the outcomes can be amazing. Leading to its acquisition, Postmates worked with Billups and its partners to create a powerful and playful OOH campaign driven by contextual, audience-targeted placements across 350 individual units, 2 markets and a Sarah Jessica Parker instagram encounter. And the results were stunning: 100MM+ impressions, 8% brand awareness lift, 31% ad recall, 43% noticed OOH and $2.65B purchase by Uber.

Why do you want to be a part of sAm?

As a founding member of S∆M, Billups believes that small and independent agencies are essential businesses deserving of its place as the "main street" of the advertising ecosystem. And through every featured S∆M agency, the initiative continues to shine a light on independent shops and the great things they can do for brands.

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