Agency Spotlight


Edinburgh, Scotland
Family is a small, highly-experienced independent agency that prides itself on big results. The shop is called Family for a reason: close relationships are important to us. We build trust, understand our clients’ business to create success together, with a little fun along the way.

What is your Secret Sauce?

Family’s easy-going nature masks its highly-competitive spirit and ambition for clients.

What are you awesome at?

Getting to the heart of a brand and distilling it down to cut-through creative work.

What's a recent success story?

Family was appointed by Finnebrogue Foods in 2019 to elevate its Naked product line of bacon, sausages and ham. Working with a decisive, brave and enlightened client, the work has played a material part in Naked's success. Today, Naked is the biggest brand of bacon in the UK accompanied by the fastest growing sausage and ham brands. Following the launch campaign, the supermarket chain Sainsbury’s saw a 15% sales uplift across all Naked products with social media engagement up by over 900%.

Why do you want to be a part of sAm?

Living in an ever-changing world, Covid-19 has simply acted as an accelerant in which clients are looking for customer-obsessed agencies to drive business growth. At Family, the small shop continues to embrace change through creativity, innovation and agility with independent thinking emboldened by the SAM spirit.

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