Agency Spotlight

Fractal Mind

Fractal Mind has a clear focus: to create a positive impact in society, through the power of gamification and design thinking. The agency helps organizations of thousands of people change the way they value their employees, clients and customers by fostering healthier, more engaging work environments.

What is your Secret Sauce?

To use its team’s multidisciplinary skills and experience to meet client’s needs through gamification and design thinking.

What are you awesome at?

Co-creating gamified experiences by working closely with clients and listening to users by using unique game mechanics that drive engagements and real business results.

What's a recent success story?

Fractal Mind has been working with Worten since 2015, a Portuguese retail store chain leader in home-appliances and electronics. Through “Worten Winners,” a unique gamified incentives program that provides users new daily challenges to keep them engaging and participating. By using gamification, the agency converted sales targets into points where employees were able to track their own progress where achievements were awarded and recognized with monthly bonuses (automatically calculated based on the tracked performance). By the end of the pilot, the effort increased sales by 6% with 88% employee satisfaction and 62% employee engagement. This platform provided real-time data to sales and operations departments and because it had been such a strategic tool, it was swiftly introduced to other stores, reaching 183 stores and over 3,000 employees across stores in Spain and Canary Islands.

Why do you want to be a part of sAm?

Fractal Mind believes in maintaining good partnerships and working collaboratively to achieve common goals. Over the last few years, the agency is proud of its international collaborations developed through networking. SAM is an opportunity to boost visibility and create new relationships and future opportunities.

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