Agency Spotlight


Fusion5 is a diversified media solutions agency that delivers impact through media disruption and leverages data and insights through performance-driven solutions with an unconventional mindset. It is the challenger of the media ecosystem in the Arab region with a global reach.

What is your Secret Sauce?

Its agility and the drive to succeed, which is fueled by its clients’ ambition to get clear, quantifiable returns on investment.

What are you awesome at?

Delivering smart and unique solutions to clients’ business challenges, via its diversified pool of media offerings.

What's a recent success story?

Agency acquired the Jawwy TV account with huge growth goals: lift in subscribers, sales and user retention. Despite strong industry competition (from Netflix, Starz Play, Wavo), Fusion5 successfully planned and executed market entry in KSA, Kuwait and Bahrain through a mix of awareness and performance media. The results were stunning: +49% total subscriptions, +99% in-app purchases, +104% user retention.

Why do you want to be a part of sAm?

The agency has a similar SAM and challenger mindset and believes that such results can only be achieved by taking an unconventional approach.

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Selected Work

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