Agency Spotlight

Nelson Schmidt

Milwaukee, Wisconsin
Nelson Schmidt is the world’s leading considered purchase marketing agency. Unlike impulse buys that don’t require much thought or expense, considered purchases are complex journeys that have high degrees of financial and/or emotional risks and rewards, regardless of whether the buyers are business customers or individual consumers.

What is your Secret Sauce?

Delivering integrated marcom programs to global marketers through its independent agency network MAGNET Global. It offers a proven alternative for international brands by creating customized partnerships that provide marketers with local market access and resources while maintaining centralized control over all investments.

What are you awesome at?

Producing measurable outcomes to help solve its clients’ most complex marketing challenges by fulfilling the brand promise: We Deliver Customers.®

What's a recent success story?

Nelson Schmidt has been an Agency of Record for the Wisconsin Economic Development Corporation (WEDC) for nearly a decade. In 2018, business was booming in Wisconsin, but talent – especially the highly sought-after millennial workforce – was in higher demand and shorter supply than ever. To help Wisconsin stand apart in the race to attract out-of-state workers, the agency created the “Define Your More” campaign that uniquely positioned the state as a great professional and personal destination for Millennials. After a two-year stretch across 13 key midwestern states, the campaign saw 83% of Millennials who indicated they’d be willing to move to Wisconsin for a job in 2019 versus just 68% in 2018 before the campaign started.

Why do you want to be a part of sAm?

Celebrating its 50th anniversary in 2021, Nelson Schmidt is a fiercely independent, full-service marketing communications agency focused on evolving the industry. From its pioneering approach to Considered Purchase Marketing, the agency is constantly seeking ways to help improve perceptions of the profession around the world.

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