Agency Spotlight

OKAYBRO

Based in Seattle, this independent creative agency pushes the edge to deliver radical, high-impact moments that set brands apart. The team has a few decades of creative, advertising and brand strategy experience getting it done for big agency clients. OKAYBRO is focused on solving problems - big and small - through authentic partnerships with its clients.

What is your Secret Sauce?

Building brands by hearing its clients, their customers and culture at large. Additionally, the agency believes that a client should always have direct access to senior level talent, an honest opinion, and exceptional work grounded in smart creative strategies that lead to funny or beautiful solutions.

What are you awesome at?

Putting compelling things into the world (TV commercials, videos, brand identities, social media campaigns, t-shirts, weird cool things without a label) for companies that work to make the world a better, smarter and radder place to live. Oh yeah and causing a ruckus, by any means necessary.

What's a recent success story?

In early 2020 Okaybro partnered with Specialized bikes to introduce E-bikes in specific markets. The goal was to change the way people think about transportation and illustrate that E-bikes are a solution to a host of transportation problems. A key to this was changing the way Specialized, an enthusiast brand, talks to consumers and shifts from talking to cyclists to talking to humans. All other forms of transportation were foils for the e-bike revolution. Awareness went up and so did people on bikes.

Why do you want to be a part of sAm?

It's all about the independent spirit that runs thick in the small agency world. That spirit brings new points of view and ideas that punch well above a small agency’s weight.

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Selected Work

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