Agency Spotlight


Stepworks is an international branding agency based in Hong Kong. The company works with clients from many industries across timezones who require a global mindset. The team’s cross-cultural capabilities enable the agency to craft brands that resonate with a broader segment of potential customers, helping ambitious organizations create valuable competitive advantages.

What is your Secret Sauce?

The secret sauce is to wholeheartedly strive to make a positive difference through our brand-building skills. Stepworks balances the needs of a brand by aligning strategy with business, reality with aspiration, to resonate with internal and external audiences.

What are you awesome at?

The agency is best at positively influencing perceptions and the value of a branded offering through strategy, design, messaging and digital.

What's a recent success story?

Stepworks turned 25 in 2019. As a long-term supporter of the Hope School in Siem Reap, Cambodia, the agency celebrated a significant milestone by funding its first dormitory. The intent was to create positive change for children who either live too remotely to attend school on a regular basis, or come from families facing very difficult circumstances. Hope House can accommodate around 30 students, situated within a 15-minute walk from Hope School, which provides free education to more than 350 Cambodian students.

Why do you want to be a part of sAm?

Stepworks is a member of Magnet, a worldwide community of independent agency CEOs and Principals. Time and time again the agency has witnessed the value clients enjoy by collaborating with independent agencies and it is happy to see SAM giving smaller independents a bigger voice.

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